The MSc Program in Marketing emphasizes the Marketing department's competitive strengths in the areas of China marketing, services marketing, brand marketing and strategic marketing. With the pervasive trend of globalization, these areas are particularly instrumental to the success of contemporary marketing professionals in Hong Kong. The Program provides students with a thorough and in-depth knowledge base in marketing and offers a wide range of advanced marketing electives not usually encountered in a normal undergraduate marketing or MBA program.
The MSc Program in Marketing has the following aims:
- To offer a compact, well-designed and specialized training program to candidates with interests in marketing.
- To provide candidates with the opportunity to acquire fundamental knowledge and new marketing concepts.
- To enhance candidates' ability to analyze current marketing issues and
- To develop and sharpen candidates' marketing skills for business in Asia, especially in China.
Primary Area of Study
An undergraduate degree in any discipline, usually with a Second Class Honors or higher, or an average grade of not lower than "B".
Recognized professional qualifications equivalent to a bachelor's degree are also encouraged to apply if they have strong work experience related to marketing operations.