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Course overview

Top-up Degree Program for Bachelor of Arts (Honours) in Marketing (with specialisms)

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Course profile

The Bachelor of Arts (Honours) Scheme in Marketing comprising the following four programmes aims to equip students with the necessary knowledge and competencies for entry into a relevant career:

  • Bachelor of Arts (Honours) in Marketing Management
  • Bachelor of Arts (Honours) in Marketing and Digital Strategy
  • Bachelor of Arts (Honours) in Marketing and Public Relations
  • Bachelor of Arts (Honours) in Retail and Service Management

Course details

Business Administration
Top-up Degree

Primary Area of Study

Primary Area of Study: 
Marketing & Communications

Secondary Area of Study

Secondary Area of Study: 
Delivery Mode: 
Full Time
2 Years
Language of Instruction: 
Course fee: 
HK$2,250 per credit

A recognised Associate Degree or a Higher Diploma or equivalent qualification.

Those who do not possess the above-mentioned qualifications but have reached the age of 25 at commencement of study may apply as mature applicants.  Mature applicants should possess relevant working experience in supervisory / managerial positions and have completed post-secondary studies in related fields.  They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme. 

Applicants who apply for admission with non-local qualifications are required to attain the English language requirement below:

  • IELTS 6.0 or TOEFL 550 (paper based) / 213 (computer based) / 80 (Internet based)

The above requirement may be exempted for applicants who have completed sub-degree programmes with English as the medium of instruction.

Commencement Date: 
September 5, 2016