Product harm crises undermine consumer trust in a brand, but what happens when the brand tries to return to the market? This question has been...
Founded in 1991, the HKUST Business School is recognised as one of the youngest and most respected business schools in Asia. The School has forged an international reputation for world class education programmes and research performance, and has received many top global rankings. It has been awarded AACSB (Association to Advance Collegiate Schools of Business) accreditation since 1999.
The School strives to contribute to the economic and social advancement of the region by developing future leaders who possess an entrepreneurial spirit and a strong sense of responsibility, and promoting knowledge advancement in many significant business areas. For more information, please visit www.bm.ust.hk.