Product harm crises undermine consumer trust in a brand, but what happens when the brand tries to return to the market? This question has been...
The University of Hong Kong, founded in 1911, is the oldest tertiary institution in Hong Kong. It was granted a shield and a motto by the College of Arms in 1913, and throughout its history the University's visual identity has been firmly based on their display, often coupled the University's name. No other university in Hong Kong possesses a coat of arms. This is a distinction that resonates outside Hong Kong, particularly in the United Kingdom, other Commonwealth jurisdictions, and the United States. It is also a reminder of the University's antiquity, and a most dignified and effective corporate identity.