Tom Byer is tasked with implementing a total sea-change in the way the country of over a billion people perceives and coaches the sport. As the Chinese Super League...
Q1. Can you tell me more about your team?
We are a team of seven MBA students from the January and July 2016 intake of the Part Time Global MBA Programme at the Alliance Manchester Business School (AMBS). We recognise that there are still many underprivileged and disadvantaged people out there in what is a superficial and sufficiently wealthy. We wanted to do whatever we could to help contribute to the fundraising for NGOs, which is what Operation Santa Claus (OSC) is all about.
Q2. What will you do for Operation Santa Claus in the coming weeks?
We have created our Ginger Heart web page and Facebook fan page to help promote OSC. Through social media, we hope to spread the news to our colleagues, family and friends around the globe and pledge for their support in donation.
Donors can support our team by donating via the Fringbacker online donation platform until the end of December. We also ran a fundraising campaign at our AMBS Annual Dinner, and hosted a charity booth at the SWIRE Christmas Street Fair in November.
We are fortunate to have several company sponsors, such as Mandy Sweet, Bijinsenmon, Tea Minutes, Blesscuit, Food for Life, Vine Music, Triple Major and Orange Baking Store; for donating their products in support of the campaign. We intend to reward each donor with a gift as a token of appreciation.
Q3. How will you use your MBA knowledge in the Challenge?
Marketing Mix is something we learned through the MBA programme that we will employ in our strategy. We plan to utilise the donors’ kind acts will be beneficial in two ways. First, the donation will help the cause of OSC, while the donor will be rewarded with a gift to give, by getting the opportunity to play Santa Claus himself/herself.
In order to accomplish this, we had to find sponsors for products, set the price, create the donation platform and build on our professional networks, decide on promotional activities and channels, and we even added a personal touch to our Gingerbread Snowman gift. This gift has a ‘do it yourself’ in which donors can use the provided chocolate pen to write or draw on the cookie, and give this personalised gift to their love ones.
Q4. What is your fundraising target?
Our fundraising target is $200,000, as it accounts for all the channel and networks that we are able to reach.