SCAD’s school of fashion reminded everyone of its prowess in the industry during the third annual SCAD Hong Kong Fashion Showcase, which took place January 12th in the campus’ historic North Kowloon Magistracy Building.
Ever since its Hong Kong campus opened up in 2010, The Savannah College of Art and Design (SCAD) has been a leading institution for creative careers in the city. And out of the many paths its students can take, a career in fashion is among the most lucrative.
SCAD Hong Kong's School of Fashion reminded everyone of its prowess in the industry during the third annual SCAD Hong Kong Fashion Showcase, which took place January 12th in the campus’ historic North Kowloon Magistracy Building. The event featured an array of special guests, an impressive group of students and alumni, and a large collection of beautiful garments and models.
“We are proud of the rigorous professional preparation that SCAD students receive, says David Pugh, Vice President of SCAD Hong Kong. “We are delighted to have been able provide this opportunity for our fashion students to articulate their unique voices and styles; an essential practice for success in the competitive fashion industry.”
The show was curated by Michael Fink, dean of the SCAD School of Fashion, and showcased the best designs of 28 senior students, as well as that of recent graduates.
The diversity of the school’s international student body was reflected in the show, as there were a number of cultural influences on display. Inspirations varied from the Japanese geisha and samurai, to oriental prints featuring koi fish, to historical references to the 1700s and pop culture from 1980s.
In fact, Hong Kong’s reputation as an international metropolis was one of the reasons it was selected as an additional campus location.
“Hong Kong provides many opportunities for young designers and potentials,” says Christina Koutentinko, fashion marketing and management professor at SCAD. “With its unique historical background and geographic location, there is always a great mix of cultural elements between the East and the West.”
Students were grateful for the opportunity to showcase their skills, talents and artistry at the full-house event, which featured over 400 esteemed guests from the fashion world. These included Mikki Yao, Ana R, and Victoria Tang – daughter of Shanghai Tang founder David Tang.
The young fashionistas also received a surprise backstage visit from actress and model Jennifer Tse, who offered advice while sharing her experiences as a luxury fashion spokesperson and icon.
Jennifer Tse alongside SCAD students backstage.
In addition to events like the Fashion Showcase, SCAD students are given various other networking opportunities throughout the year.
“SCAD’s social, cultural and professional student clubs have provided plenty of opportunities for us to network with students in other majors and to explore other interests,” says fashion student Janet Wong. “For example, we collaborate with students in Graphic Design, Fashion Marketing, Visual Effects and Luxury Marketing Management. We share our own knowledge and skills, and at the same time, learn new things from each other.”
Koutentinko encourages prospective students to visit the campus and get a feel for the college.
“We offer a variety of ways for visitors or potential students to explore all that the university has to offer,” she says. “You can experience SCAD Hong Kong firsthand by visiting during open days and workshop events.”