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Inside Education Post

As a digital media brand, Education Post is always striving to be at the forefront of current content writing and digital marketing trends. Read a selection of features focused on digital marketing methods and the publishing industry, written by our in- house experts. We work with editors and publishers who are constantly on the look out for new e-marketing solutions, and offer our industry experience in this section.

Synergizing Search and Social for Education Marketing
September 15, 2014
While the digital-savvy education marketers are familiar with the use of different online acquisition channels, some of them continue to silo the two most commonly used channels: search and social – which are also where customers spend most time on. Thought leaders in the search marketing industry...
Website Conversions from One Step to the Next
June 30, 2014
We marketers compare different online acquisition channels for cost-per-acquisition (CPA) and effectiveness. But the tricky thing about conversion performance of a website is: it has a lot to do with how you define the conversion points (or “goals” as in Google Analytics).