Jin Wong is SCMP Education Post's Digital Marketing Executive.
Education Post’s three latest experiments on digital marketing
At Education Post, digital is a platform for us to provide our readers with insightful education-related editorials and comprehensive course listing database. It’s a medium by which the team interacts with the readers through various online properties, including the main website, e-newsletters and social media networks.
But as a digital media property ourselves, continuous efforts on leveraging different e-marketing tools will in turn strengthen our digital properties. On one hand, we’re a digital content supplier for our reader; on the other hand, we’re also a heavy consumer of digital tools. It’s this interplay that ensures our long-term readership and enduring user engagement.
We have been experimenting different digital marketing trends and tools that help us grow our readership and escalate user engagement. It’s our honour to be invited by The University of Hong Kong Alumni Association on November 13 to share what we have done on e-marketing to grow our media brand.
In the seminar, we shared three main digital experiments including:
- Mobile advertising
Our member acquisition campaigns on various mobile apps
- WeChat marketing
We established the first WeChat account among all properties under South China Morning Post Group
- Native advertising
Our take on making advertisers’ sponsored contents into the contexts of our website’s user experience
Here’s the full presentation which was also posted on our SlideShare page: