When the daughter of the company CEO returned from her overseas adventures, everything changed—for the better and the bigger.
At Education Post, digital is a platform for us to provide our readers with insightful education-related editorials and comprehensive course listing database. It’s a medium by which the team interacts with the readers through various online properties, including the main website, e-newsletters and social media networks.
But as a digital media property ourselves, continuous efforts on leveraging different e-marketing tools will in turn strengthen our digital properties. On one hand, we’re a digital content supplier for our reader; on the other hand, we’re also a heavy consumer of digital tools. It’s this interplay that ensures our long-term readership and enduring user engagement.
We have been experimenting different digital marketing trends and tools that help us grow our readership and escalate user engagement. It’s our honour to be invited by The University of Hong Kong Alumni Association on November 13 to share what we have done on e-marketing to grow our media brand.
In the seminar, we shared three main digital experiments including:
Here’s the full presentation which was also posted on our SlideShare page: